Services

Intro | Study Design | Questionnaire Design | Ad Hoc & Tracking Research | Continuous Tracking | Interactive Reporting | Marketing Research

Introduction

Forum Research Inc and its affiliates offer a wide range of cutting-edge survey research services for all phases of the Customer Life Cycle, from pre-market planning to acquisition and retention research. We employ experts in the necessary fields to help you utilize these services.

Conduct Image and Reputation Research to increase profitability, avert crisis, and manage stakeholders.

Estimate the quantity of a product or service that consumers will purchase

Watch emerging trends and how changes in consumer behaviour alter media relationships

Evaluate how well a program meets the needs of all stakeholder groups.

Survey the population to understand major social, demographic and economic shifts

Quantifying the retail and service needs and demands within specific geographic boundaries

Understanding advertising efficiency, business growth segments and communications strategies

Measure the current strength of your brand and identify the factors inhibiting its growth

Understand the development process to ensure effective market decisions and accurate volume estimates.

Remove the guesswork from pricing your product to identify the right balance between price and profitability

Understand your consumers by dividing
up the target population into groups of individuals with similar needs

Identify those consumers who are most likely to discontinue using your service or product

Guide continuous improvement activities and isolate strategic points of difference relative to competitors

Identify the improvement opportunities that will have the greatest impact on employee engagement

An objective evaluation of the customer experience, without being clouded by customer expectation and perception

Analyse the relationship between brand drivers and utility, as well as customers' reasons for choice