About Us

The Foundation Research Group Inc. is a full-service market research firm, specializing in new product evaluations, brand equity studies, pricing research (price/value mapping, revenue modelling, competitive pricing analysis, right-pricing new products and trade channel analysis), usage and attitude surveys, and customer loyalty and employee engagement programs. The firm conducts this critical research using a wide range of methods including focus groups, executive interviews, online polling, in-depth business-to-business surveys and telephone polling.

Foundation’s highly-qualified personnel identify key customer concerns and develop effective action plans with clearly-defined goals and objectives to guide their market research. The data gleaned through the firm’s research allows organizations to achieve their brand-building and product-development goals.  Clients include media organizations, urban planning firms, IT, pharmaceutical and business services.